As a trailblazer in the field of vision care throughout the state, the new flagship Schaeffer Eye Center reflects the high quality service and total customer experience that has set itself apart from the competition.  At a time when the customer and patient experience has become critical for success, the new flagship location embodies the importance of “science, style and service” that defines the company brand and philosophy. 

The new center occupies a former three-story furniture showroom located on a busy, congested strip of highway littered with stand-alone retail buildings.  The existing exterior was completely transformed as a clean, crisp “white box” with an installation of an “evolved” traditional canvas awnings spanning the height of the building to create a three-story sign.  The transformed exterior provides a stark contrast and unique identity that stands out among the surrounding businesses all vying for the same attention.  The new exterior incorporates the company’s signature color and also serves as a prototype for all future locations throughout the state.

As the first step in a phased renovation, the 10,000sf first floor was gutted and transformed to house medical examination rooms, optical shop and to showcase designer eyewear.  After the medical exam process, patients are then led hand in hand with opticians through the selection and fitting for frames and lens.  The heart of the experience is this transaction that takes place on the “runway” running through the middle of the fixture displays and also serves to connect the medical exam experience with the eyewear selection process.  The clean, crisp interior intentionally serves as a backdrop to the designer eyewear choices and serves to highlight the “runway” experience for making the best fitting and selection.  The company’s philosophy of “science, style and service” is embodied throughout the forward-thinking interior design.

Completion

2014

Size

10,000 SF

Services
Interior Design